Bharti Airtel has announced a groundbreaking partnership with Adobe, offering free access to Adobe Express Premium for its massive subscriber base of over 360 million customers across India. This global-first initiative, launched on January 29, 2026, provides a full 12-month subscription—valued at approximately ₹4,000—to all eligible Airtel users at no extra cost.
What is Adobe Express Premium?
Adobe Express is an intuitive, AI-powered design and content creation app that lets anyone create professional-looking graphics, social media posts, flyers, videos, logos, marketing materials, and more—without needing advanced design skills. The Premium version unlocks advanced features, including:
- Thousands of premium templates, fonts, and assets from Adobe Stock
- AI tools for quick image generation, text effects, background removal, and video editing
- 100GB cloud storage
- Support for Indian languages and localized content
- High-quality exports and commercial use rights
It’s ideal for students, small business owners, content creators, social media influencers, freelancers, and everyday users who want to produce standout digital content effortlessly.
Key Highlights of the Airtel-Adobe Partnership
In a move aimed at boosting India’s booming creator economy, Airtel is bundling this premium creative tool as part of its digital benefits ecosystem. This follows Airtel’s earlier collaborations, such as the Perplexity AI offer, highlighting the telecom giant’s focus on value-added services beyond connectivity.
Quotes from the announcement:
- Siddharth Sharma, CEO — Connected Homes and Director — Marketing, Bharti Airtel: Emphasized that the partnership goes beyond technology—it’s about empowering users to create and stand out.
- David Wadhwani, President, Digital Media at Adobe: Stated Adobe’s excitement in making creativity accessible with minimal friction, accelerating India’s creator growth.
This nationwide rollout makes professional-grade design tools available to millions who might not otherwise subscribe, democratizing content creation in one of the world’s largest digital markets.
Who is Eligible and How to Claim It?
The offer covers all active Airtel customers, including:
- Prepaid and postpaid mobile users
- Broadband (Wi-Fi) subscribers
- DTH customers
To activate your free 12-month Adobe Express Premium subscription:
- Download or open the Airtel Thanks App (available on Google Play Store or Apple App Store).
- Log in with your Airtel mobile number.
- Navigate to the “Claim OTTs & benefits” or “Discover Adobe Express Premium” section.
- Select and activate the offer—no credit card required.
- Enjoy immediate access via the app or web at adobe.com/express.
The activation window runs from January 29, 2026, to January 28, 2027, with the subscription valid for 12 months from activation date. For full details and terms, visit airtel.in/adobeexpress or Adobe’s help page.
