Raju Antony Pullan, the Senior Vice President and Head of Samsung India’s Mobile Experience division, has stepped down after an impressive 18-year tenure. His resignation, announced on LinkedIn on May 1, 2026, marks a pivotal shift for Samsung amid fierce smartphone market rivalry.
Raju Pullan’s Proven Track Record at Samsung India
Pullan joined Samsung in 2008 as Regional Head for Western India in mobile sales, rising through key roles in marketing, retail, and consumer electronics. Appointed MX Head in January 2022, he spearheaded Galaxy smartphone growth, premiumization efforts, and sustainable business practices, bringing devices to millions of Indian users. With deep expertise in India’s dynamic mobile sector, his leadership strengthened Samsung’s foothold despite market challenges.
Why Now? Intense Competition in Indian Smartphone Market
Pullan’s exit coincides with Chinese brands like Vivo surpassing Samsung in overall shipments, though Samsung retains premium dominance over Apple. This leadership change reflects strategic realignments as Samsung battles for market share in one of the world’s fastest-growing smartphone arenas.
Aditya Babbar Poised to Take Over MX Leadership
Industry reports point to Aditya Babbar, Samsung India’s VP and Head of Product Marketing & E-Commerce, as Pullan’s likely successor. While Samsung hasn’t confirmed officially, Babbar’s experience positions him to navigate ongoing competition effectively. Pullan remains on notice period, with no details on his next venture.
