New Delhi: The Food Safety and Standards Authority of India (FSSAI) has taken action against several food brands for allegedly using misleading product names, brand identities, and marketing claims that could influence consumer perception. The food regulator has issued notices to eight food business operators, citing potential violations of the Food Safety and Standards Act, 2006.
The companies that received notices include Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs.
FSSAI Targets Misleading Branding Practices
According to the regulator, certain brand names and product descriptions used by these companies may create an inaccurate impression about the nutritional value or nature of their products. FSSAI announced the enforcement action through its official social media channels.
One of the major companies under scrutiny is Emami Healthy & Tasty, the edible oils division of the Emami Group. The regulator stated that the brand name itself may mislead consumers and could be inconsistent with existing food safety and labeling regulations.
Vegan Claims Under Scanner
Plant-based food brand Plan B has also been served a notice. FSSAI observed that the company promotes its products as “plant-based vegan,” potentially leading consumers to believe the products are officially certified as vegan. However, the regulator noted that the company had not obtained the required approval for vegan endorsement under its FSSAI license.
Bread and Pizza Base Products Flagged
The Healthy Factory has come under regulatory attention for products marketed as “Zero Maida Whole Wheat Bread” and “Zero Maida Pizza Base.” FSSAI stated that these claims could be misleading because the products contain ingredients such as wheat gluten and other components, raising concerns over the accuracy of the labeling.
Questions Raised Over Product Names
Nutrition and supplement brand Neuherbs was also named in the action. Its product range marketed under the title “True Vitamin” has been questioned by the regulator, which said the term is not officially recognized or defined under FSSAI regulations and may therefore confuse consumers.
‘Healthy’ Claims Face Regulatory Review
Snack manufacturer Troovy has been flagged for products such as “Healthy Mix Veggie Chips,” “Healthy Ragi Chips,” and “Healthy Moong Dal Chips.” FSSAI indicated that the use of the word “healthy” may be misleading when the products contain multiple additional ingredients that could affect their nutritional profile.
Similarly, Healthy Master’s promotional slogan “Vision to Serve Healthy,” Healthy Choice’s product branding “Healthy Food for Healthy Life Poha,” and Health Aid’s brand name have also attracted regulatory scrutiny for potentially influencing consumer perception without sufficient regulatory backing.
Consumer Protection Remains Priority
The latest action reflects FSSAI’s continued focus on ensuring transparency in food labeling and preventing claims that could mislead buyers. The regulator has repeatedly emphasized that food businesses must ensure all branding, advertising, and product claims comply with established food safety and labeling standards.
Industry observers believe the move could lead to stricter monitoring of health-related marketing claims across India’s rapidly growing packaged food sector.
